RWE Sans

RWE

A custom font to herald the new era of Europe's largest energy supplier.

We had the pleasure of creating a custom typeface for RWE as part of their rebrand (lead by Scholz & Friends). The typeface played a pivotal role in defining the new brand language, with geometric proportions, clean cuts and a few humanist touches.

RWE Sans is an 8 style family that sits perfectly between the modern business branding mix of professional and approachable. It's friendly and casual without losing the corporate undertones that allow it to speak to consumers and investors alike.

A font for all situations

The custom typeface would be the only fonts used in the new brand direction, so they had to work pretty much everywhere. That means covering anything from artistic advertising to precise data tables.

Icons that match the letterforms

Once we had the custom fonts pretty much dialled in and good to go, the branding agency asked if we could create an iconography language that matched the direction and construction of the type.

We made over 200 icons that perfectly balanced the weighting and form of the letters.